SEO to rank high in the SERPs
How to get on top of the SERPs?
Make an effective SEO strategy. Include thousands of videos to rule them all.
What is an average CPC price in ecommerce?
It vary per industry. Read further to learn more.
What is an average conversion rate?
How to get on top of the SERP?
Video Factory improves SEO and makes you outshine competition in SERP. We can make personalized product videos for your entire store. Videos will make you rank high and in a sustainable way. Investing in a CPC campaign is an one-off investment and makes your marketing expensive in a long run.
What is an average CPC price in ecommerce?
While writing this, the average CPC for ecommerce is $1.16. Most likely ecommerce CPC is only growing in the future. That´s a price of just one click. Then you need to think how to convert a visitor to a customer.
What is an average conversion rate?
Average ecommerce conversion rate is around 3%. This means that in average a $15 000 ad campaign needs to deliver 388 orders – with a cash margin at least $39 per sold item to break even.
What is an average ecommerce marketing budget, cost and expectation
- Average ecommerce CPC is $1.16
- Average ecommerce conversion rate is below 3%
- SEO: $500 – $20,000+ per month
- PPC: 5-20% of monthly ad spend
- Content marketing: $2000 – $20,000 per month
- Social media marketing: $250 – $10,000 per month
- Email marketing: $300 – $2500 per month
Source: Socialike
How to use a digital marketing budget?
Example budget: With $15 000 you can make a significant boost to get on top of Google´s SERP with product videos. If you have a lot of SKUs (or digital or service), even better. You might ask from a regular agency for the price and they will say $100-1000 for one video and you end up making only category videos or random reel videos. Those tend to be too long or just not relevant for every product. Video Factory can make unique, dynamic videos for each of your products. For 1000 unique product videos our unit price is $7.99 (dynamic pricing). See video marketing pricing here. If you want, Video Factory collect (scrape) all the data and pictures from your existing online store. NOTE: we do data collection only by customers order and permission. We want to ensure that the website is hosted on a proper server and wont cause any harm for customer´s store. Video Factory data collection service is $0.50 / product (including all pictures and data of that product). That would be in total around $8 500. Leaves room in the budget for a CPC campaign or other marketing activities. And imagine the benefit if you have even more products! You can also deliver all pics and data for free and save.
What to consider in ecommerce marketing strategy?
After you have done everything you can for SEO and are planning to spend on marketing, ask yourself what if a portion of that budget would be used in unique product videos with variable data. That is a small investment that keeps delivering results after the marketing campaign. If your ecommerce is using an agency and they are not bringing this up, consider is that agency the best for you.
How to enhance SEO strategy? How to make product videos with low budget?
Make dynamic product videos from existing data. Variable product videos with no need for a camera or studio. Unique product videos at scale – make thousands of videos from your products and their existing data.
See an example videos below. All videos are customized for the client.