What is VMF UAE or Vibe Martech Fest, Middle East?
Martechvibe organizes Marketing technology events and one of its events is held in Dubai.
Martechvibe is a worldwide digital publication and a definitive source of insights of marketing technology and customer experience.
Content:
- Where is VMF, Middle East?
- What to expect at VMF UAE?
- Focus on Customers
- Video Factory Middle East
- Keynote Speakers
- What key takeaways to expect from VMF Dubai?
- Summary
Where is Vibe Martech Fest (VMF), Middle East?
The event is at Dubai Marina. Dubai Marina is well known for Jumeirah Beach, a massive residential area with luxurious high-rise buildings that are home to nearly 50,000 residents.
How to get to Dubai Marina
The M1 Metro goes close to Dubai Marina. From Damac Properties Station, make your way across the overpass to reach Dubai Marina. A short five-minute stroll along the marina promenade awaits you from there. Alternatively, you can disembark at the DMCC Station, traverse the overpass, and board the Dubai Tram for a convenient ride to the Dubai Marina Mall Station.
From Dubai Airport (DXB) to Dubai Marina by taxi, with a fare ranging from AED 320 to AED 390, completing the journey in approximately 24 minutes. There is no bus line from DXB to Dubai Marina.
What to Expect at VMF UAE
According to VMF you are expecting to hear keynote speakers and content of an ever-evolving digital landscape. The imperatives for successful brand strategies have taken on new dimensions. The clarion call is clear: a profound shift towards digital-first approaches is a priority, demanding the seamless convergence of virtual and physical realms. The transformative power of AI, and particularly Generative AI, is an obvious key topic as many key notes will talk about that.
Embracing the potential of Web3 and the Metaverse is no longer a speculative endeavor but a strategic necessity. Brands must adapt to the decentralized landscape and ready themselves for the dynamic horizons of the next web iteration.Are you ready to find out more at VMF UAE?
Focus on Customers
However, at the heart of every successful strategy lies a focus on customers. The value of data cannot be understated – meticulous data management opens the gateway to hyper-personalized experiences that foster not just engagement but genuine loyalty. Are we there yet, we will see!
Interconnected omnichannel experience becomes increasingly apparent. This calls for the optimization of every touchpoint and the infusion of mobile marvels like AR and voice search to elevate the consumer journey.
Video Factory Middle East
Video Factory will be there too! Before jumping into realms of Metaverse and interconnection, you need a lot of content. What is the hottest content today? Short videos rule the customer touch base at every level. Video Factory makes automatically short videos from your data. For example, you have eCommerce with 30k products. We can make you personalized, unique product videos for the whole assortment in less than a week. Imagine the power of the videos when you place it on your YouTube channel and online store! The same data can be used for campaign videos (Black Friday, Cyber Monday…) and your Social Channels too.
Who are the keynote speakers at VMF Dubai 2023?
Akash Koul
Director – Growth & Loyalty – Etisalat UAE
Ahmad Khair
Director of Digital Marketing & E-commerce – FIVE Hotels and Resorts
Ahmed Hatem
Regional Marketing Director – Kuwait Food Company (Americana)
Aoun Raza
Head of Digital & Shukran Loyalty – Landmark Group
Bilal Adham
Group Vice President – Digital Product Marketing – DP World
David Raab
Founder – CDP Institute
Dr. Vanja Ljevar
Chief Data Scientist and Co-Founder – Kubik Intelligence
Dharmin Ved
CEO – 6thStreet.com
Frans Riemersma
Founder – MartechTribe
Haris Khan
Group Vice President of Growth – Rain
Ishan Singh
Director – Engagement and Retention – OSN
Justin Doo
Senior Enterprise Account Executive, EMEA – Mparticle
Jugal Paryani
Director of Marketing – Tabby
Kashmira Motiwalla
Group Head (Senior Director) – Loyalty – Majid Al Futtaim
Katib Belkhodja
Customer Centricity Director – COE CX, – Al-Futtaim Automotive
Kaushik Mukherjee
Co-Founder – SUGAR Cosmetics
Lee Hammond
Marketing Data Stack Leader – Hakkoda
Mahek Punjabi
Marketing Director – InstaShop
Manuel Tönz
Director of Client Strategy – Bloomreach
Mathieu Yarak
Group Senior Director – Data & Insights – Choueiri Group
Matt Lloyd
Senior Director of Marketing Technology & CRM – Global Hotel Alliance
Meghna Vyas
Vice President of Consumer Mass Segments – Performance Marketing – First Abu Dhabi Bank (FAB)
Odd Morten Sørensen
Growth Hacker & Martech Evangelist – Learning Martech
Owais Khan
Vice President of Marketing and Digital – Udrive
Raja Rajamannar
Global Chief Marketing & Communications Officer – Mastercard
Robyn James-O’Connor
Vice President Marketing – Jumeirah Hotels & Resorts
Rodger Werkhoven
Independent Creative Director | Generative AI & Creativity – OpenAI
Saad Abdullah
General Manager & Marketing Director – Toyota
Sammah Nasr
EMEA-LATAM Regional Sales Director – HCLSoftware
Sandra Helou
Chief Commercial Officer (CCO) & Co-Founder – Metapolis
Shaily Verma
Director Data Analytics – Damac Properties
Sahar Khan
Director of Marketing – Bayut.com
Stanislas Brunais
Marketing Director – Ounass
Sue Azari
eCommerce Industry Lead – AppsFlyer
Tunc Ozcan
Director of Loyalty and Business Data Analytics – Nahdi Medical
Vineeta Singh
CEO – SUGAR Cosmetics
Varun Sharma
Senior Vice President – APJ & MEA – Emplifi
Vuk Vuckovic
Director of Retention – Delivery Hero
Walid Lassoued
Data Science Director – Talabat
What key takeaways to expect from VMF Dubai?
Probably you will find one or two tangible things to adapt to your business. You will definitely get well connected with other visitors and exhibitors. The most valuable thing to expect is to hear as much insights from the keynote speakers. Cross think their messages and make conclusions based on that. Most likely they are not giving 1:1 solutions for your need, but taking pieces from here and there, combine it and make a powerful action points for yourself.
Summary
VMF UAE at Dubai Marina is an event worth visiting if you are a marketing professional in a digital business. You will find out the latest developments of the industry and get valuable insights. We will visit the event too! If you want to make 1000´s of videos on a weekly basis from your data, get in touch with us now! Vast amounts of videos are a super SEO that many businesses have not experienced yet. Are you ready to take a step ahead of the competition and make videos from data?
Get in touch for data video marketing

